Germany Market Entry · Düsseldorf

Your external sales office
in Germany.

EntryBoost runs the local sales operation for international manufacturers entering Germany — without you founding a GmbH or hiring a local team.

Retainer + Commission From 3-month pilot Six languages
Start the conversation See how we work
Approach
Premium & AI-native
Coverage
Germany · Austria · Switzerland
Languages
EN · DE · IT · ES · FR · TR
Engagement
From pilot to full sales office
The challenge

Selling into Germany is harder than it looks.

Foreign manufacturers underestimate the German market not because the demand isn't there — but because the path to that demand is paved with friction most outsiders never see.

01 Language

Buyers expect German — fluently.

German B2B procurement runs in German. From technical specifications to invoice formats, English is tolerated — but rarely preferred. Documents that aren't fully localized signal "foreign supplier" before anyone reads them.

A Turkish hotel-textile supplier sends an English data sheet to a Munich procurement manager. It goes to the bottom of the pile.
02 Bureaucracy

Compliance is the price of entry.

CE marking, TÜV certifications, GDPR documentation, German invoicing requirements, contractual liability clauses. Each one is solvable. Together, they consume months before a single euro of revenue is generated.

An Italian machinery manufacturer waits 14 months for German type approval before the first sales conversation can start.
03 Network

Long-standing supplier relationships.

German buyers value continuity. They have suppliers they have used for fifteen years. Breaking in requires not just a better offer — but trust, references, and the ability to be physically present when something goes wrong.

A Spanish hotel-furniture maker submits the lowest bid to a German chain. The contract goes to a supplier who has delivered to them since 2008.
04 Culture

"Direct" means something specific here.

German business culture is high on direct communication, low on emotional sales. Pressure tactics backfire. Vague answers get marked as untrustworthy. The expectation is precision, punctuality, and follow-through that matches the words exactly.

A persistent follow-up email that works in southern Europe gets read in Germany as desperate. The lead disappears.

So most foreign manufacturers do one of two things: they hire a German sales employee for over 150,000 EUR per year, or they sign with a distributor and lose the customer relationship. We offer a third option.

Three ways to work with us

From a low-risk pilot
to a full sales office.

EntryBoost offers three engagement models. The right one depends on how committed you are to Germany — and how much you've already learned about whether the market wants what you make.

01 / Test the market

Lead Qualification

Provision-only · 3-month pilot

We make first contact with German leads in your name, qualify them by your criteria, and pass qualified prospects to your team. No retainer, no fixed term, only a fee per qualified handover.

  • Targeted outreach via LinkedIn and direct contact
  • Qualification against your defined ICP
  • Weekly handover of qualified leads with notes
  • No fixed retainer — pay per qualified lead
Best for
Foreign manufacturers testing if Germany responds to their offering, before committing to a full operation.
Most chosen

Full External Sales Office

Retainer + Commission · 12-month commitment

We become your sales operation in Germany. Dedicated phone number, German email address, business cards in your branding, weekly sales activity, monthly reporting, contract closing. Outwardly, we are your team.

  • Dedicated German phone number and email under your brand
  • Native German-speaker outreach, meetings, closing
  • Trade fair representation and post-fair follow-up
  • CRM with weekly pipeline updates and monthly reviews
  • Contract negotiation and after-sales coordination
Investment
Retainer from 1,600 EUR/month based on agreed weekly hours, plus 5–10% commission on closed deals.
03 / Trade fairs

Trade Fair Packages

Per-fair · Booked individually

Two options. Either we attend a German trade fair on your behalf — networking, gathering leads, taking notes — or we provide trained, German-speaking booth staff for your own exhibition stand.

  • Pre-fair research: which exhibitors and visitors to target
  • On-site representation under your brand
  • German-speaking booth staff for your own stand
  • Post-fair follow-up sequence within 48 hours
Best for
Manufacturers who can't physically attend, or who exhibit but need German-speaking staff to convert booth visitors.
The model

Your brand on the front.
Our operation behind it.

EntryBoost holds the contract. The customer relationship stays yours. We run the sales operation that turns German interest into German revenue — under your brand, with your phone number, your email, your business cards.

When a German buyer picks up the phone, they reach what looks and sounds like your German team. Because in every sense that matters, it is.

Step 01 · International manufacturer
You — the foreign manufacturer Italy · Türkiye · Spain · Portugal · MENA · Asia
Step 02 · Operations
EntryBoost · External Sales Office Düsseldorf — outreach, meetings, closing
Step 03 · German market
German B2B customers Direct relationship — yours, signed with you
The economics

A German sales operation,
three different ways.

An honest comparison of what it actually costs to put boots on the ground in Germany — and what you give up at each price point.

Hiring an employee
Distributor
EntryBoost
Annual cost
EUR 150,000+
Margin loss 15–35%
From EUR 19,200/yr
Time to first revenue
6–9 months
3–6 months
2–4 weeks
Customer relationship
Direct, but isolated
Owned by distributor
Direct — yours
Risk if it doesn't work
Severance, lock-in costs
Locked-in territory
Notice period, no severance
Price & positioning control
Yours
Theirs
Yours
Local feedback loop
One person's view
Filtered through margin
Weekly market reporting
German employee cost calculation: 70–120k base salary + employer contributions + office + recruiting + onboarding ≈ 150k EUR/year before any revenue is generated.
A successful collaboration

What the first twelve months actually look like.

No two engagements are identical, but the rhythm is. Here's what working with EntryBoost looks like — from contract signature to a stable, revenue-generating sales operation.

M0
Days 0–7 · Kickoff

Strategic onboarding workshop.

A two-day workshop where we go through a structured 97-question playbook covering your products, prices, target customers, competitors, and ideal outcomes. We come out with a written brief that aligns both sides.

Onboarding questionnaire Strategic brief NDA & data agreement
M1
Days 8–21 · Setup

Your German sales infrastructure goes live.

Dedicated German phone number, email, business cards in your branding. CRM configured. First 100 qualified target accounts researched. German-language sales materials adapted from your originals. LinkedIn presence built.

Phone number CRM with 100 accounts Localized materials Sales action plan
M2
Weeks 4–8 · First contact

Outreach begins. Conversations start.

Targeted, personalized outreach to your top accounts. First discovery calls held. Live German market feedback flows back to you in weekly reports. We sit beside you in the first one or two calls so you see how it works.

Weekly outreach Discovery calls Market feedback
M3
Months 3–6 · Pipeline

Quotations, negotiations, first contracts.

By month three, the pipeline has shape. We're preparing quotations, handling objections, doing site visits where needed, attending one of your relevant trade fairs. Quarterly business review at the end of month three: what worked, what to adjust.

Quotations issued Trade fair attendance Quarterly review First contract signatures
M4
Months 6–12 · Steady state

Repeatable revenue and after-sales.

The motion is now established. Existing customers reorder, new customers are onboarded, after-sales coordination happens in real time, and you have a German sales operation that is staffed, accountable, and producing without your constant attention.

Recurring revenue After-sales Account management Annual strategy
Industries we focus on

Where we know the buyers,
the rules, and the rhythm.

We don't claim to cover every industry. We focus where our network and method work best — and where the German market is genuinely open to international suppliers.

EntryBoost
Primary focus

Hospitality & Hotel Supply

Textiles, amenities, FF&E, F&B specialties, in-room technology. The German hotel market is fragmented, decisions are decentralized, and recurring orders make every contract worth more than the first invoice suggests.

Typical clients: Turkish & Portuguese textile mills, Italian & Spanish furniture makers, premium amenity brands.
EntryBoost
Primary focus

Mobility & Automotive

Vehicles, fleet management systems, telematics, charging infrastructure, taxi & commercial fleet supply. A market in transition, where German operators actively look for international solutions to electrification and digitization.

Typical clients: Chinese EV manufacturers, Turkish van converters, mobility-tech providers, fleet-supply specialists.
EntryBoost
Primary focus

Industrial Machinery

Capital equipment, components, industrial systems. Long sales cycles, technical buyers, high-trust relationships. Our team has direct experience with Italian industrial exporters entering the DACH market.

Typical clients: Italian machine builders, Spanish components suppliers, specialized industrial systems integrators.
The team

Six roles,
one operation.

EntryBoost is built as a small, specialized team — each role essential, no role redundant. We deliberately do not list individual names on this page. What matters to a foreign manufacturer entering Germany is that the right capability is in the room, every time.

01

Founder & Strategy

Direction · Partnerships · Decisions

Sets the strategic direction, holds client relationships, makes the final calls on contracts and trade-offs. The accountable face of EntryBoost.

02

Sales Lead

Outreach · Meetings · Closing

Five years of dedicated B2B sales experience for international manufacturers entering DACH. Owns the operational sales motion: from first call to signed contract.

03

Client Success & Operations

Coordination · Compliance · Reporting

Keeps every account on track. Bridges between client, our sales motion, and external legal & tax partners. Ensures compliance with German bureaucracy.

04

AI & Tech

Automation · Tooling · Data

Builds the systems that let a small team operate like a large one: AI-assisted lead research, automated outreach, multilingual content workflows, CRM and reporting infrastructure.

05

Brand & Content

Video · Visual · Voice

Produces image films, product videos, sales materials, and social content. Every new client receives a complete German-market visual identity package as part of onboarding.

06

Legal Network

Contracts · International · Compliance

External legal partner specialized in international commercial law. Ensures contracts are clean, GDPR is respected, and your liability is properly framed for the German market.

From contract to live

Thirty days from signature
to first conversations.

No three-month onboarding theater. We move fast because you've already waited long enough.

01
Days 1–7

Discovery & brief

Two-day strategic workshop. We come out with a written brief, an ideal customer profile, and a target account list.

02
Days 8–14

Infrastructure

German phone, email, business cards in your branding. CRM set up. Sales materials localized into German.

03
Days 15–21

Sales action plan

Written plan you sign off on. Defines who we approach, in what order, with what message, against which KPIs.

04
Days 22–30

Live outreach

First contacts, first conversations, first market feedback. Weekly written reports start in week one.

Why EntryBoost

A focused, modern alternative
to the old market-entry playbook.

There are larger consultancies. There are cheaper agencies. We exist for the specific case of a foreign manufacturer who wants the operational rigor of a German team without the overhead, and who values being able to look the people running their German sales in the eye.

  • 01

    Founder-led, not agency-led.

    You speak directly to the people who will actually run your account. Not a project manager, not a junior associate, not a salesperson who hands you off after signature.

  • 02

    Small by design, deliberately.

    We work with a limited number of clients per quarter. This is how we keep quality high. It also means there are quarters where we say no to fits we are not sure about.

  • 03

    AI-native, not AI-flavored.

    Lead research, content localization, outreach personalization, and reporting are built on AI tooling that we operate ourselves. This is what lets a small team move at the volume of a large one.

  • 04

    The customer relationship stays yours.

    Every German customer we acquire knows your brand, communicates with your business address, and signs with you. We are the operation, not the owner of the relationship.

  • 05

    Honest about what we don't do.

    We don't promise certifications we can't deliver, distributor networks we don't have, or instant Fortune-500 clients. The next section makes our limits explicit.

What we don't do

A short list of things we are explicit about not delivering.

  • We are not a distributor. We don't take title to your goods, hold inventory, or carry warehouse risk.
  • We don't sell to German end-consumers. EntryBoost is strictly B2B.
  • We don't handle your accounting or tax filings — we work with external partners and refer you.
  • We don't claim Fortune 500 clients we have not actually worked with.
  • We don't run logistics, shipping, customs, or warehousing operations.
  • We don't recruit your German employees. If that's the goal, hiring is the better path.
  • We don't write product manuals or do R&D — that stays with you.
  • We don't take on every prospect. If we don't see a fit, we'll say so.
Common questions

What foreign manufacturers ask us first.

A sales agent typically works on commission only and rarely invests in brand-building, content, or local operations. A distributor takes title to your goods and owns the customer relationship — meaning you lose direct contact with the German market. EntryBoost is neither. We work on a retainer plus commission, the customer relationship stays yours, and we operate as your branch office under your brand.
Our Lead Qualification engagement is provision-only. The Full External Sales Office starts at 1,600 EUR per month for the retainer and includes 5–10% commission on closed deals, depending on whether your products are recurring or one-time sales. Trade Fair Packages are priced per fair. Onboarding costs are quoted separately, scoped to your situation. We provide a written proposal with exact figures after the first conversation.
The Full External Sales Office has a 12-month minimum term, then quarterly notice. The Lead Qualification engagement has no minimum term — you can stop at any time. There are no severance obligations as with an employee. We do quarterly reviews so misalignments surface early, not after twelve months of silence.
By default, no. With Branch Office optics, your customers see a German phone number, a German email, and business cards under your brand. They communicate with someone fluent in German, on European business hours, who knows your products. If you prefer to be transparent about us being your sales partner, that's also possible — we adjust to your preference.
Every client engagement starts with a mutual NDA and a Data Processing Agreement (DPA / Auftragsverarbeitungsvertrag). All German prospect data is processed under documented legitimate interest, with opt-out in every outreach communication. Data lives in EU-hosted infrastructure. Our external legal partner reviews contracts and processes regularly.
Our primary focus is hospitality and hotel supply, mobility and automotive, and industrial machinery. We have done the most work in these areas and have the strongest relevant network. We will consider adjacent B2B industries on a case-by-case basis but are honest when a sector is outside our circle of competence.
Yes. EntryBoost covers DACH — Germany, Austria, Switzerland — under one engagement. The German market is the priority by volume, but cross-border DACH coverage is included where it makes sense for your customer profile.
Yes — and most clients do. The typical path is: a three-month Lead Qualification pilot to test response, followed by the Full External Sales Office once the market signal is clear. Trade Fair Packages can be added on top of either. We design the on-ramp around your risk tolerance.

A short conversation. No deck, no demo.

If German market entry is on your roadmap, the first conversation is twenty minutes. We listen, we ask, we tell you whether we can help — or whether you're better served by a different approach.

Start the conversation
Get in touch

Tell us about your German market plans.

A short message is enough to start. We'll come back within two business days with a proposed time for a 20-minute call.

Email
contact@entryboost.de
Based in
Düsseldorf, Germany
Operating languages
EN · DE · IT · ES · FR · TR

By submitting this form, you consent to EntryBoost processing your information for the purpose of responding to your inquiry. Data is stored in EU-hosted infrastructure. You can request deletion at any time.

Thank you.

We'll come back to you within two business days.